Does your ICP reflect
how customers buy?
Most ICPs help you identify the right customers.
Few help you understand how they decide to buy.
Receive a review of your Ideal Customer Profile (ICP) using the Buying Motion Framework™.
The best ICPs reflect both company fit and buying behaviour.
Company fit helps you identifying the right companies.
Industry, company size, geography, technology, and other characteristics all help define which organizations are the best fit for your business.
The Buying Motion Framework™ builds on that foundation by helping you understand when, why, and how those companies make buying decisions. That's often the difference between finding companies that fit your ICP and finding companies that are ready to buy.
The review provides practical feedback to strengthen your ICP.
Every review is tailored to the ICP you submit. Building on the work you've already done, your review includes practical observations, opportunities to strengthen and an executive summary.
Practical
Observations
Honest observations based on the ICP you submit.
Business
Implications
Understand how your ICP can influence sales conversations and pipeline outcomes.
Recommendations
Actionable suggestions to strengthen your ICP.
Still have questions?
Why is this different from asking Claude or ChatGPT myself?
You could paste your ICP into ChatGPT or Claude and receive useful feedback.
This review is different because it uses the Buying Motion Framework™. Rather than focusing only on company fit, it examines how customers recognize problems, become ready to buy, and move through a buying decision.
The Buying Motion Framework™ is applied to your ICP using a purpose-built AI prompt.
What should I provide for my ICP?
Paste in the ICP or customer description you're currently using.
It doesn't need to follow a specific format. If you don't have a formal ICP, start with a short paragraph of at least 25 words describing what you know about the customers you want to work with, such as who they are, their industry or type of business, the problems they face, and why they might choose to work with you.
Is my data shared with AI?
To generate the review we send your pasted ICP text to Claude, Anthropic's AI model. Your name, email, and company are handled separately to set up your results and any follow-up; they're never included in what the AI sees.
Who is this for?
Sales and business leaders who've already invested time in defining their ICP and want to understand how well it reflects the way customers actually buy.
If you've already built an ICP but feel it hasn't improved your pipeline, prospecting, or sales conversations as much as you'd hoped, this review offers a different lens. Rather than starting over, it helps you identify what's already working and where your ICP can become even stronger.
What do I get?
A written review with an honest read on where your ICP is already strong, one to three specific opportunities grounded in what you submitted, and a short summary tying it back to pipeline predictability. There's no cost to run it, and no obligation to do any further work with us.
What happens after I get my results?
You'll be able to read, save, or print your review right away. If you'd like to talk through what it means for your business, you'll also have the option to book a short call. There's no obligation to take any further action.
Start Your Buying Motion Review
After you submit your ICP, we'll generate your review. This usually takes about 30 seconds.